Search Engine Optimization (SEO) is an art. If you own a website or blog and want it to grow and be a great site with lots of traffic, SEO must become a regular part of y our life. Webmasters, successful ones anyway, never stop optimizing their sites. There is always something that can be tweaked or new idea surfacing to help site owners have better SEO.
Active Link Factor and SEO
You must be very careful how many outgoing active links (that are not a part of your actual domain) on your site. If you have too many, search engines will think you are a link farm and punish you for it. If you research and look for successful, high ranking and high traffic sites, you will see that they are not an ocean of outgoing links…especially on their main page.
If you have a lot of resource links, consider just putting them up as a reference and not making them active. That way visitors can still access the resource, but you are not hurting your SEO with a sea of active links.
Link Exchanges should be made only with good ranking sites and or quality niche sites. Be very picky. Also, make a separate page for link exchanges. Better yet, place link exchanges around your internal pages in places they will be most appreciated by visitors and encourage the same for those you exchange with. Remember, a quality link coming IN does not necessarily need to e a high ranking page. A page within your NICHE is the best.
Good SEO requires commitment and regular attention. Take the time to optimize your site regularly and you will reap the benefits for years to come.
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