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Utilizing Facebook Ads For Your Home Business

April 3, 2012 By administrator Leave a Comment

Facebook may be a site that you use personally, but have you thought of using Facebook to help build and market your home business? Never really thought about it? With Facebook being such a popular social network, it’s worth taking a look at Facebook ads and how they can work for your home business.

If, by some chance, you have never been on Facebook then you should head over and check it out. People have connected with relatives and old school friends through Facebook. In addition to having a personal page, you can create a fan page for your home business.

Getting Started With Facebook

Signing up for a Facebook account is quick and easy. You are in charge of what information you include on your home business page, and this information provides the foundation for your fan page. Facebook has multiple searching tools, and also offers Facebook ads.

The best thing about advertising your home business on Facebook is that the traffic is already there. Millions of people flock to social networks daily. Now all you need to do is get their attention.

Here are a few simple steps for getting a Facebook ad up and running for your home business.

First, create your fan page. Before you can start thinking about advertising, you need a page for your new customers, fans, etc to come to. This page is a way for you to interact with your customers and it provides valuable information about your home business.

Now you need to think about what you want your ad to say. Keywords are very important here, but they are not the only consideration.

Choose titles that are short, to the point, and those that will grab peoples’ attention. This is the first introduction of your home business to many people, so be sure to use attention grabbing, powerful and upbeat wording for the ads.

Now for the fun part – You need to choose where you want your home business ads to be distributed. You can use your selected keywords to determine which search engine pages you would like your ad to appear on through Google Ads. Facebook provides you with many more options based on information that is gathered by the site.

Remember, these can be as specific as you want for maximum target ability. You should consider your targeted demographics, gender, relationship status, likes and dislikes based on your home business and who you are hoping to reach. Your Facebook ads will appear on pages that are relevant to your niche. Your ads will also appear on your own page for your fans and their friends to see.

Facebook Advertising Costs

I know what you are wondering now – How much is this going to cost? This really depends on what type of ad program you want for your home business.

You can choose a flat rate advertising plan, or you can choose a pay per click package. When using pay per click you can evaluate how much business you are doing in relation to the amount you are paying for advertising. This allows you to make changes as you see fit.

When you are first starting out with advertising, you may not want to spend too much at a time. Take it slow so you can monitor your ads and see what works and what doesn’t work. Choose your ad placement wisely and keep in mind that you will get more visibility in a place where everyone flocks.

If you have tried Google ads in the past, you should definitely give Facebook ads a try. You may be very surprised at the results. Facebook ads can make your home business advertising dollars go father and work smarter for you.

Filed Under: Advertising

Five Google AdWords Tips

April 3, 2009 By admin

By: Joseph Regan

5 tips on how to make your Google Adword experience more rewarding.

Tip One

Try to think like your potential customers. If you were interested in the product, service, or information found at your site, what words would you search on? Better yet ask your friends or family to tell you what they would “google” if they were interested in your particular product, service or information. Sometimes the best keywords can be found by not over thinking about your keywords.

Tip Two

Choose good keywords. Lots of people are spending good money on clicks of bad keywords. Meaning the keyword does not relate to the product, service or information found at your site. Then what happens? The person gets to your site and they leave because it’s not what they are looking for. You can relate can’t you? How many times have you searched for things at Google or other search engines and left the site because the site has nothing to do with the keyword you typed? Each time that happens some one is paying for the click. Don’t let that be you.

Tip Three

Compete against your self. Write ads, find the one with the best CTR (Click Through Rate), then write other ads and try to beat the previous high CTR ad. Keep doing it until you find the best ad(s). Try to use your keywords in your ad, Google likes that because it makes your ad more relevant.

Tip Four

Small changes equal big results. When writing ads, try change subtle things in the ad and test using Tip Three. Sometimes switching one word for another, capitalization, the position of certain text or other small changes makes a huge difference. Sometimes the change can be one small word. So don’t throw away an ad before tweaking it a bit and testing with Tip Three.

Tip Five

Track your results carefully. Google has excellent tracking but you may also look for a third party tracking services to dissect your Adword results. Try googleing “Adword Tracking” that should keep you busy for a while. Keep up to date on new trends which may affect your ads both negatively and positively. Make changes to your ads to reflect these trends

Google Adwords is a great tool but like any tool you must follow the instructions to use it properly. There is a ton of information on the Google Adword site so make sure you first stop is there. It is possible to loose a lot of money with Adwords, but you can also make a lot of money or get’s lots of traffic to your site with Adwords if used properly. Also read all you can about Google Adwords and apply what you’ve learned and back up your changes with your monitoring tools. Document your changes to see what works. Then when you ‘ve got Google figured out apply what you’ve learned to the other PPC search engines, like Yahoo, MSN, ASK, etc. Good Luck!

Article Source: http://www.homebusinessresourcedirectory.com

About the Author: Joseph (Jay) Regan is an owner/part-owner of three small businesses. He lives in North Carolina. See more at http://www.jrmakemoreathome.com.

NOTE: You may use this article for reprint ONLY if you DO NOT change the article in ANY way, AND you keep the source and bio IN TACT with ALL links ACTIVE!

Filed Under: Pay Per Click Tagged With: , , ,

How to Market on the Internet

April 3, 2009 By admin

By: Audrey Okaneko

Something very strange happens when folks turn on their computers. People who are normally very polite, forget their manners. People who always make sure to mind all their P’s & Q’s suddenly don’t realize there are rules on the internet too. For some reason many folks when they turn on their computer, they shut off their common sense.

Imagine you are at a seminar on personal finance. Would you stand up, interrupt the speaker and say “Hey I belong to company XYZ, I’d like you to join me?”  For most people reading this article, the answer to that question would be no. If finance isn’t your thing, then imagine yourself sitting at a PTA meeting. Would you jump up and say “Hey everyone I belong to XYZ company, come get a catalog from me”? Again, I’m certain for most the answer is no!

The internet is no different than the above two scenarios. If you visit message boards and you jump in with an ad about your company, you will be viewed as rude, and possibly asked not to come back to that community. If you visit chat rooms and come in advertising your company, again, you’ll most likely be asked to leave, and others will view you as inconsiderate.

Many folks will say “but the internet gives me such a large audience to market to”. What country do you reside in? Do you not have a huge audience just by the residents of your country?

So, what can you do on the internet? Remembering that talking to others is your goal and not blatantly advertising here are some things you can do:

1.  Interact and talk with other people on message boards. If you feel your company meets the need of a person on the board, email them personally AFTER you have established an initial relationship with them, and they view you as a friend. Check the message board policies. If a signature line is allowed, then by all means use a non- advertising signature line.

2. Visit chat rooms and talk to people. If this were a party at the neighbors’ house, you would not talk only about your business. You would talk about the weather, politics, etc. Do the same in the chat rooms. Meet people and let people get to know you.

3.  Join email groups. As I’ve said before, talk with others. Share your expertise with others. If the group allows, use a signature line with your email address or web address.

4.  Many groups allow you to create a profile. Take advantage of this. Include many details about who you are, not just a business pitch.

5.  Include a signature line in all your outgoing mail. I am not telling you to spam, I am suggesting that whenever you send email, whether to family friends or whoever, include your signature line with a link to your website. If folks wish to click they will.

6.  Write articles for ezines. Publishers are always looking for fresh content and many welcome articles written by others. A brief bio is usually allowed with your article.

Above all, use your common sense. Don’t do something online that you wouldn’t do offline.

Article Source: http://www.homebusinessresourcedirectory.com

Authors Bio: Audrey Okaneko has been working at home since 1983. She can be reached at audreyoka@cox.net or visited at http://www.scrapping-made-simple.com

NOTE: You may use this article for reprint ONLY if you DO NOT change the article in ANY way, AND you keep the source and bio IN TACT with ALL links ACTIVE!

Filed Under: Advertising Tagged With: , ,

How Writing Articles Can Increase Your Business

April 3, 2009 By admin

By: Stephanie Davies

Well, for starters, you are reading this right? Many online business owners use article writing as a way to spread the word about their business and their website, and if you aren’t doing so, you are missing out on a lot of potential customers!

In this article, I will show you some very simple yet effective ways to write articles easily to increase traffic to your website.

The first thing you need to do in order to write an effective article is to write about what you know. If you don’t know about the internal combustion engine, you shouldn’t be writing articles about the internal combustion engine. Hopefully, you already know a lot about what you are selling, so that part should fall right into place.

For example, if you sell advertising, write articles about advertising: how to advertise effectively, ways to advertise, how not to advertise, how advertising can help you, and so on. You may also write article on other topics you have knowledge about that may not relate to your business. For instance, I have written a lot of articles about cats, housecleaning, and religion, yet these have nothing to do with my business. However, writing articles that are related in some way to your business will only help to attract visitors that are interested in what you sell.

Another thing to keep in mind is where your articles are being published. Are you submitting them to search engines? What about to article directories? Are you publishing them on your website or in newsletters? There are dozens of places you can place your article to get others to read it. Of course, the more places you submit your article, the more chances it will have of being read. Just be careful to make sure who your target audience is. You don’t want to submit your article to a gardening website if your article is about flying airplanes. Not only is the chance that your article will be declined larger than normal, but even if by chance it does get published, people at that site generally won’t care about the topic.

I highly recommend article-publishing services to submit your articles to article directories. The best I have found on the internet is Article Marketer, however there are alternative submission services as well. I also recommend submitting your articles by hand as well, as not all publishing services can cover all the article directories out there, not to mention you will be able to direct your article better as well. Another great place to get your articles seen is to swap or exchange articles with newsletter publishers. If you don’t have a newsletter for your business, you are missing out! (But that is a topic for a whole other article!) And finally, doing a simple Google search for “Submit Your Article” will net a huge amount of places for you to submit your articles.

When you actually go to write the article, here are a few simple tips to get your article noticed:

1. Grab the reader’s attention in the first paragraph. If your article reads like an instruction manual (unless of course, that is what it is), people will get bored quickly.

2. Have a sense of humor. If your article isn’t meant to be humorous, you can always make small quips, or include something offhand in your bio.

3. Speaking of which, always, always, ALWAYS make sure you have a clear, concise, and well-written bio at the bottom of your articles that simply tells a little about you and the URL of your website.

4. Proofread! When you are done writing your article, look it over and make sure it reads easily, fluidly, and contains no grammatical or spelling errors.

Absolutely anyone is capable of writing good articles that can bring in more traffic to their website. With the right knowledge, and the time and effort to do so, effective articles can benefit your business as well as the article directories and places you submit to. If you follow these simple strategies, you will see a marked improvement in your traffic stats.

Article Source: http://www.homebusinessresourcedirectory.com

About the Author: Stephanie Davies is a 27 year old Missourian with a loving husband and an 8 year old son. She currently owns and operates her own business, Mystickal Incense & More, which sells handmade candles, incense, bath & body products and other handcrafted products at http://www.mystickalincense.com

NOTE: You may use this article for reprint ONLY if you DO NOT change the article in ANY way, AND you keep the source and bio IN TACT with ALL links ACTIVE!

Filed Under: Advertising, SEO/Traffic, Writing and Content Tagged With: , , , ,

8 Low-Cost Advertising Ideas

April 4, 2008 By admin Leave a Comment

Despite what you may have heard, advertising doesn’t necessarily have to be expensive. In this article, I’m going to give you eight low-cost advertising ideas. These ideas can be used for both online and offline businesses.

1. Article Marketing is far and away my favorite method of promoting my business. If you write articles and allow them to be freely published, your articles become viral, meaning your articles can actually spread like a virus and have the potential to be viewed by hundreds of thousands of Internet users.

2. Targeted ezine advertising is one of the most cost-effective ways to promote your business. For example, you can purchase an ad in DEMC for around $50 and reach 36,000 people. For a list of suitable ezines to advertise in, visit BestEzines.com

3. If done properly, Google AdWords is still a very cost-effective way to advertise your business, despite rising pay-per-click costs.

4. Advertise in local neighborhood newspapers. In some areas they’re called “Pennysavers,” and in other areas they’re simply known as “shoppers.” Whatever they’re called, you can place your ad in front of thousands of eyeballs for as little as $10 a week.

5. Buy television ads on local cable TV. Cable tv ads are cheaper than you might think, and you can target your ads to run in specific parts of your city. Check with you local cable company for more information.

6. Advertise on high-traffic websites. There are many websites that will allow you to advertise your products and services on their websites very inexpensively. Visit AdBrite.com for more information.

7. Advertising in a local direct mail package like Valpak can also be very cost-effective. And since you’ll be sharing an envelope with other local businesses, you’ll pay a fraction of what it might cost otherwise. For more information visit Valpak.com

8. Participating in online forums is an excellent way to get the word out about your business – and it’s free. To find a forum related to your particular business, just go to your favorite search engine and type in the kind of forum you’re looking for. For example, if you sell dolls, you would type in “doll forums.” And if you sell real estate, you would simply type in “real estate forums.”

About the Author: Dale King is the owner of www.GuruKnowledge.org – The Ultimate Marketing Website! If you’re tired of all the money-making hype, lies and scams…read this! guruknowledge.org/pages/The-Super-Affiliate-Handbook

Filed Under: Advertising, Blog Tagged With: