Social Networking and Your Business

Social Networking is extremely popular right now. It brings worlds together with a few mouse clicks and a keyboard…or even your phone! We can build friendships with people thousands of miles away. Social Networking is also something that can also be beneficial for businesses.

Tips to Use Social Networking for Business

Twitter.com. Twitter is one of the most popular forms of social networking. It is like having an IM with the world. You can use Twitter to promote your business, self or service. The key though is to be active and unselfish. You cannot make it all about you. Relationships must be built. People on Twitter are like the rest of the Internet world…they despise spammers! Do not DM links or self promos. Save that for your live tweets. I would suggest 1 self promo tweet for every 7-10 non business tweets. (follow me on Twitter here ;) )

Ning and others like it. Ning.com is a social networking platform that is usually categorized in different niches. For example, you may find a network for writers. Writers will go there and discuss their crafts and share what they are doing. The cool thing about places like ning is that each “member” of the network gets their own page. On their page they can have links and other self promoting things for their business, product or service. Members also have their own blogs that other members can come and read. Again, you must be careful not to be labeled a spammer. Join the community and build relationships. Stay in your niche and never make it all about you.

Facebook. You can get similar results with MySpace. However, for a more professional look and mature audience, Facebook is the best choice for business promotion. Create a personal page and be sure and add your link. Find people you know and people to network with. You can also create a page specifically for your business. Facebook is another way that you have a platform to promote you and what you do. As with anything though, do not be a spammer. Build relationships.

Blogging. Blogging can also be a form of social networking if you are doing it correctly. You can use your blog to promote what you do 100%. Make it interesting and fun though. Build friendships with other bloggers. Link exchange. Comment….no spamming…actual involvement type comments on other blogs. Before you know it you will build a readership and clients for your business. Bloggers are very loyal to their own. If you do it right and make it less about you and more about building relationships, you are more likely t find success with blogging.

There are also various linkage sites and many more ways to get in the world of Social Networking. Google it. The point is to get involved. Participate and build relationships. Oh, and NEVER spam.

One last thing I would like to mention…all the social networking types listed above is FREE! You can join free and start your own for free. F-R-E-E! What better way to promote your business, product or service??

Copyright © Lara Velez, All Rights Reserved

Good Customer Service is More Important than Ever

In an ailing and uncertain economic future, businesses must be even more aware of customer service. Potential customers are limiting their spending and are less likely to spend if the do not feel appreciated.

Customer service had begin a huge decline in recent years. Fat wallets and fat bellies gave businesses a false sense of security. However, with the current financial climate, businesses need to up their customer service…big time!

Buyers are watching their pennies and will not tolerate poor customer service any longer. Companies, both big and small, better wake up if they want to stay out of the ever growing pile of fallen businesses.

Tips to go the Extra Mile in Customer Service

Happy Customer Equals Profitable Business. Never, never, under any circumstance let your customer walk away unhappy. Do everything in your power to earn each customers respect and loyalty. Kindness goes a long way.

Appreciate Your Customers. You need your customers way more than they need you. Make them feel appreciated. Have great sales and give freebies to repeat customers. Be creative and make sure they know that you appreciate their business. After all, they are spending their hard earned money and they deserve respect.

Proper Communication. Make eye contact with customers. Shake their hands. Walk them to the product. For Online companies, return emails immediately, call them, send thank you and/or Christmas cards. Keep in contact with your customers. Do not stalk them, of course. LOL!

Train Your Employees to be Customer Service Savvy. This is important. You can have the best customer service skills and still fall if your employees do not give customers the same level of customer service as you do. Train them. Make it a mandatory part of employment and do not tolerate anything less then the best from your employees. Period.

If we take our customers seriously, listen to them and make them feel like they matter, we will have a better chance of not only making it through this economic nightmare, we will gain a loyal customer base that will hold for a lifetime.

Copyright © Lara Velez, All Rights Reserved

Twitterpated

No, I am not talking about Bambi and Friend Owl’s description of being love struck. LOL…well…maybe a little love struck! I am talking about Social Networking. Social Networking  is in right now and Twitter is one of the many venues for it.

I love to Twitter. I use it to vent, share, network and promote. It’s FREE. A free way to advertise and promote. Amazing, huh?

Twitter really can be a useful tool in promoting your website or business. Twitter is like having  a live mini IM/blog that can reach many people. It can be a great way to get the word out about your product or service. However, you need to make sure that you are not spamming your followers!

Post on it throughout the day stuff that is going on in your day. Work, family, news, etc. Then, when you do post a few “ads,” they will not seem like you are an ad crazy twitter spammer! LOL!

You can  add Twitter right to your browser. I use Fire Fox, so I have Twitbin. It sits right to the left of my screen so I can see new posts from people I follow. And, so I can add a post when the mood arises. It is totally cool!

Pay attention to what is going on with the people you follow. Participate in conversations so that you are involved and not just a voyeur. If all you do is post about you, no one will be interested in you! Be a true blue twitter friend.

I have made many new friends on Twitter. If I never got twitterpated, I would not have met them!

So, get twittering! Oh, and feel free to follow me! ;)

Copyright © Lara Velez, All Rights Reserved

The Power of a Sale

In this uncertain economy, a good sale may be just what your business needs to increase profits. Having a sale will attract more customers and make you a viable option for those potential customers that may be on a tight budget.

Tips for Making a Sale Productive:

Promote: Never assume that people will just find your sale. Send out fliers, postcards and use word of mouth. If the Internet is used in your business, take advantage of social networking, viral marketing, email campaigns, advertising, etc. The point is tell the world you are having a sale!

Make it a Good One: If you are going to take the time to promote and have a sale. Make it worth your time and your potential customers. Go all out. Buy one get one free. Half off. Freebies with purchase. Free stuff attracts everyone! LOL! Make it big.

Be Creative: A good theme for your sale can work wonders. Use events going on around you to help you. Some examples are; Tax Cut sales, Spring, Summer, Fall and Winter sales. You can also have holiday and anniversary sales. Think about your product and how you can use life and events to work with your sales.

Know your Customers: In order to have a productive sale, you need to know your customers. What do they like? What do they need? If you have a mailing list, ask them for feedback. Find out what your customers want in a sale!

Time: The sale cannot go on forever. So, make sure your potential customers know that this is a “limited time” event and they should jump on it while they can!

A good sale can be just what your business needs to get back into the game. Be creative, set yourself apart and cater to your customers. If you do, I am certain you should have success!

Copyright © Lara Velez, All Rights Reserved

Marketing to Digital Moms: How To Reach Out To Today's Tech-Savvy Moms

Gone are the days when the word “Mom” conjures images of a female who cannot operate the video recorder or navigate her way through the latest video game, and only switches on the computer to send an email to Grandma.

According to a study published in 2009 by Razorfish and Cafemom, up to 27 million (84%) of Moms online are tech savvy. They use Web 2.0 platforms and shop online. In fact, they use communication technology and social media to connect with others, find advice and information, express themselves, do research on products they’re interested in, and simplify their multi-tasking lives.

“Digital Moms” have become so dominant on the Internet that the researchers concluded they are not a niche, but are rather the mainstream.

If you aren’t reaching out to digital Moms online yet, you might just be missing out on a significant market.

Consider these numbers from the United States Census Bureau:

- Women control 80% of household spending. Even if they earn only a part or none of the total household income, women determine how much of the household income will be spent.

- Women do 60% of online shopping. Women do a lot of research online before making a purchase and actually make up more than half of online shoppers.

- Women buy 81% of all products and services. Women shop not only for themselves, but also for the home, family members, gifts for friends, teachers and associates.

The problem is, many online businesses just don’t seem to know what to do when it comes to marketing to digital Moms. They make the mistake of treating all Moms online as if they all had the same needs and reasons for using the Internet. Not true, according to the Razorfish/Cafemom report. For example, younger Moms tend to be more comfortable with social networking and mobile surfing. On the other hand, Moms 45 years old and above gravitate more towards online news, product reviews and podcasting.

What is the best way to reach out to today’s digital Moms?

- Provide relevant content. Some of the online Mom’s interests depend on what life stage she is in. For instance, digital Moms with young children naturally look online for information about parenting and child health. But there are topics that most digital Moms are interested in, no matter how old their children are. These include fashion and cooking.

Mom PLR Ebooks provides regular private label rights content just for Moms. For a monthly supply of PLR recipes and product reviews, check out the “All Mom Content” package of All Private Label Content.

- Be present in the channels digital Moms are using. Again according to the Razorfish/Cafemom study, more than half of digital Moms use email, search engines, social networks, gaming and online news. Emerging channels used by about one-third of digital Moms include online videos, consumer reviews and blogs.

Aside from PLR Ebooks, your monthly subscription to includes a 5-day Ecourse and 26 newsletter topic ideas – perfect for digital Moms who use Email everyday. If you’re interested in providing consumer reviews, All Private Label Content includes 10 product profiles reviews every month.

- Know the particular needs, interests and online habits of your Mom audience. Digital Moms have varying needs and surfing behaviors, depending on their age and their children’s ages. The best way to accurately understand your particular Mom audience is to listen to them. Ask your list subscribers what their concerns are. Conduct your own surveys. Hang out in Mommy forums. Pay attention.

The majority of mothers online are digital Moms. They are tech savvy, smart consumers who make informed decisions when shopping online. They’re also online for social networking and even gaming. But they have varying needs depending on their life stage and their children’s ages. To market effectively to digital Moms, you need to give them what they’re looking for online, be where they are, and pay attention to their needs. Take care of digital Moms and you’ll have a profitable online business.

Work at Home Opportunity: Transcription Business

By: Nicole Dean

Still looking for a way to earn money online from your own home? Do you enjoy typing and and have been told you’re a whiz at it? You may be just the right person to consider learning the transcription business. General transcription services are needed by people who record audios. Podcasts, teleseminars or webinars are a few types of audios that might get transcribed. The documents are typed out by you, the transcriptionist, in a document for people who want to read it. Your transcription business won’t require a great deal of investment up front; just your computer, a quiet office, and some easily attainable transcribing equipment.

The items you’ll need for your transcription business include software and hardware to help you listen to the recorded material. A special computer program will help you manage the recording and you’ll need a headset to better hear the audio. You’ll find researching the different headsets and software online easy, and you will find a wide range of prices to meet your budget. Other than the tools, what does it take to become a transcriptionist?

Let’s see if you possess the skills to be a world-class transcriptionist. Of course, you’re an excellent typist, right? That’s skill number one. You have a good grasp of the English language. Great! You love to work without supervision, sometimes under strict time constraints, and you’re willing to sit for long periods of time to get the job done. Ready to learn what it takes to start your own transcription service? Read on!

Get Instruction in Transcription: Every professional needs to get the proper education, right? And there’s no question that you want to be a professional, skilled, and well respected transcriptionist. Check out the online programs. The resource mentioned at the end of this article can lead you find what it takes to join the ranks of professional transcriptionist.

Complete Business Plan: Your new business, like all successful businesses, will require a wonderfully conceived business plan. Let your business plan reflect your excitement and tell the world who you are. Begin with a straight-forward outline of the services you will offer, then your vision, your marketing plan, your financial plan, and your plans for growth. This not only helps you keep your focus, but your business plan will be an important tool to track your goals and your progress.

Home Office with Proper Equipment: You’ll most certainly need a quiet and comfortable home office with a good computer and some storage for your client information. You’ll be using some special transcription software and hardware to play and listen to the recorded material. The computer program will have many settings to help you control the recording. You’ll be able to start, stop, go back, and slow down the recorded material so you never get lost or behind in a document. Most importantly, you’ll want to use a highly sensitive headset so that the recording is clear and the words are easy to understand. These tools will be invaluable to your transcription business.

Marketing Your Business: Once you’ve organized your new transcription business, you’ll want to market yourself and your skills. You need clients to stay in business. If you are good at selling your talents, you might enjoy finding your own clients. Podcasters oftentimes have their shows transcribed, as do those who host regular teleseminars. It’s a polite and thoughtful thing to do to have audios transcribed for those who are hard of hearing. You’re offering a valuable service.

Website For Your Business: Besides your hard work, your new and growing transcription business depends on a great website. Use it to let the outside world know that you have openings and ready to work! You will be listing your services and letting clients know how to contact you. If website design is not your forte, please hire someone to develop a professional website for you. The investment is minimal when compared to the client reaction you will get from happy testimonials and other client referrals. Keep in mind that your website is your professional face, so please save your personal or cutesy web stuff for the a personal blog. Your satisfied clients will always be ready and willing to refer other clients your way if you make your website easy for them to use and respond to.

It’s good to know that one of the fastest growing jobs in the US is in the transcription service business. According to the US Department of Labor, statistics show that transcriptionist jobs are growing at a higher than average rate. If a little research and some hard work is a challenge you are ready to take on, a career as a transcriptionist may be exactly what you’re looking for. Is it time for you to dig in and create your own home-based business? Well, there’s no time like the present to find out!

Setting up a Transcriptionist Business is a fun and lucrative business to start with a minimum of money and equipment. Get step-by-step help by grabbing your JustAddSweat.com Guide to Making Money as a Transcriptionist.

About the Author: I am a successful affiliate marketer, publisher and coach helping work at home moms to discover real ways to make money online. In this quest, I have created a number of websites that include resources for starting and managing a home based business and ways to advertise it free. I strive to provide programs that provide clear information and educational material for those desiring home business success.