Writing original content is vital for designing a successful website or blog. New content must be added on a regular basis to keep it active. If a site is neglected, PR ranking and traffic will be lost and hard to get back.
One thing to remember: writing and posting the content is only part of the work involved in promoting a website. The content itself needs to be promoted.
10 Tips to Promote Content for Free
- Start a Newsletter. A mailing list is extremely helpful. It allows the owner of the list to send out weekly or monthly updates about website, specials and new content. It also keeps business owners in touch with their readers and clients. Note: Only including partial articles in the newsletter will encourage readers to keep reading the piece on site. They may wind up reading more than the article that got them there!
- Tweet about it. Twitter is growing in popularity every day. Business owners, bloggers and webmasters should jump on this lucrative social networking bandwagon while they have the chance. Who knows what the next “in thing” will be! Read more about promoting on Twitter here.
- Digg It and Others like it. These types of sites are designed to get the word out about new and top notch content. Joining these free sites and using them to promote content is a must for getting the word out about a website and it’s content. A few of the good ones are; digg.com, plurk.com, buzz.yahoo.com, delicious.com, reddit.com and stumbleupon.com.
- Facebook. Another great place to network and connect with other business owners is to have a facebook account. It should be used for more than just connecting with old highschool friends. Using it to connect with others in business is very savvy. Starting a fan page is also a great way to get the word out about new content. Posting regular updates on facebook will bring in more traffic and new readers.
- Submit Content to Article Directories. It is important to have a good authors box with 1-2 links back to writers websites. After 30 days, sending original content to article directories, makes it available for others in the same niche. It is a great tool to get free back links.
- Install Social Plug Ins. WordPress is by far the best blogging platform in this writers opinion. They have fabulous plug ins to help readers promote what they read. Every blog owner should have social links in the footer of their articles. It gives readers the ability to tweet about great posts they read, or at the very least give it a thumbs up on sites like digg!
- SEO. Always make sure articles have good titles, meta tags, h1 & h2 headings, proper key word usage and tags. This helps search engines promote the articles, and index them properly so potential readers can find them! Proper SEO is a vital key for increasing traffic. Tip for WordPress Bloggers: Install All In one SEO plug in.
- Encourage and Respond to Comments. If an article receives a comment, respond to the comment. Encouraging conversation is the site owners job. Asking colleagues and friends to read and comment on articles is a great way to get conversations going. If a site is intriguing to readers they will come back, tell their friends and maybe even post about it on their site/blog!
- Link to Articles. Visit other blogs and leave NON spam comments. Instead of linking back to home page of site, linking to actual articles on site will help get the word out about the content. This is also a great tip for forum signatures. Using the title of article with link is also a good way to intrigue potential readers and make them want to click and follow.
- Guest Blog. Being a guest blogger is another free way to promote a website. In the authors box can be a couple links back to articles that are popular or new. Guest blogging for website with high ranking and same niche is the key to making the most of this tip.
Promoting a website is an ongoing task. There are no “quick fixes” to increase traffic. It takes hard work and determination to create popular websites.
Copyright © Lara Velez, All Rights Reserved




