Yet Another Related Posts Plugin to Help Your Readers

Yet Another Related Posts Plugin is a handy little plug in that I use on one of my other sites. I tested it out there and plan to incorporate it onto all of my other blogs soon. You can visit plug in site here.

What exactly does it do?

Simply put, it detects other posts on your blog that relate to the one being posted. It uses key words, phrases, titles, etc to help it find related posts. It shows up at the bottom of the posts and says; “Related Posts.” Under the title is a list of posts and their links that relate to what you just wrote.

Another interesting thing about this plug in is that next to each “related posts” link, it has a percentage. This percentage tells the reader just how related the topics are. Very helpful for someone researching a specific topic.

It is a great tool to help readers browse your site about specific topics. It also encourages them to read more of what your site has to offer. As a website owner, my goal is not only traffic, it is continual traffic, return traffic and quality traffic. I believe this plug in helps facilitate that goal.

Plus internal link to other pages on your website are very good for SEO.

You can see it in action on my Mom site. Simply scroll down any post. At the bottom you will see the plug in at work. Here is a link to one of our recent posts: http://momsoffaith.com/blog/faith-and-business-101-the-nitty-gritty-part-2

Let me know what you think. Have you used this plug in or one like it? What was your experience?

Copyright © Lara Velez, All Rights Reserved

5 Ways to Use Private Label Rights Articles and Content

So, you’ve bought some PLR content, added a few articles to your site and now you’re done, right? Maybe you’ve got stacks of PLR sitting on your hard drive collecting dust? You can do more with that private label rights content!

Here are some ideas:

1. Your Website – Add private label rights articles and content to your website. Make sure when you add the content that you use it with purpose. Will you add an affiliate link? Will you promote a product you sell or point to a service you offer?

2. Newsletter Articles – If you publish a weekly newsletter, you can use PLR articles or break up a PLR eBook to use as articles for your newsletter.

3. Draw Traffic – Instead of emailing a full article directly in your newsletter, you could also use a short snippit of the article in an email which you then use to direct people to your site to read more.

4. Blog It – Sometimes it’s not easy to come up with blog content. Using PLR articles or a PLR eBook broken into articles can help you keep your blog updated on a regular basis. This is turn draws more search engine traffic with targeted, quality content.

5. Ebook – You can find PLR eBooks ready to use. These can either be sold on your website or given away to use for viral marketing. If you decide to give away your eBook, you’ll want to use it to direct people back to your website and increase your traffic.

These five ideas are just to get you started with PLR content. There are many uses and I’m sure if you think about it you can come up with some creative ways to use the content for your business and websites. The important thing to remember is, as long as you are providing something your visitors are looking for and appreciate it doesn’t matter if you didn’t write every word yourself.

About the Author: Wendy Wood is working hard to bring you quality private label rights e-books every month. Each month you’ll have access to a quality PLR e-book, sales page, graphics, ecourse to promote your e-book, and so much more!  Learn more  and sign up for MomPLReBooks.com.

Promoting Content is an Important Part of Increasing Traffic

Writing original content is vital for designing a successful website or blog. New content must be added on a regular basis to keep it active. If a site is neglected, PR ranking and traffic will be lost and hard to get back.

One thing to remember: writing and posting the content is only part of the work involved in promoting a website. The content itself needs to be promoted.

10 Tips to Promote Content for Free

  • Start a Newsletter. A mailing list is extremely helpful. It allows the owner of the list to send out weekly or monthly updates about website, specials and new content. It also keeps business owners in touch with their readers and clients. Note: Only including partial articles in the newsletter will encourage readers to keep reading the piece on site. They may wind up reading more than the article that got them there!
  • Tweet about it. Twitter is growing in popularity every day. Business owners, bloggers and webmasters should jump on this lucrative social networking bandwagon while they have the chance. Who knows what the next “in thing” will be! Read more about promoting on Twitter here.
  • Digg It and Others like it. These types of sites are designed to get the word out about new and top notch content. Joining these free sites and using them to promote content is a must for getting the word out about a website and it’s content. A few of the good ones are; digg.com, plurk.com, buzz.yahoo.com, delicious.com, reddit.com and stumbleupon.com.
  • Facebook. Another great place to network and connect with other business owners is to have a facebook account. It should be used for more than just connecting with old highschool friends. Using it to connect with others in business is very savvy. Starting a fan page is also a great way to get the word out about new content. Posting regular updates on facebook will bring in more traffic and new readers.
  • Submit Content to Article Directories. It is important to have a good authors box with 1-2 links back to writers websites. After 30 days, sending original content to article directories, makes it available for others in the same niche. It is a great tool to get free back links.
  • Install Social Plug Ins. WordPress is by far the best blogging platform in this writers opinion. They have fabulous plug ins to help readers promote what they read. Every blog owner should have social links in the footer of their articles. It gives readers the ability to tweet about great posts they read, or at the very least give it a thumbs up on sites like digg!
  • SEO. Always make sure articles have good titles, meta tags, h1 & h2 headings, proper key word usage and tags. This helps search engines promote the articles, and index them properly so potential readers can find them! Proper SEO is a vital key for increasing traffic. Tip for WordPress Bloggers: Install All In one SEO plug in.
  • Encourage and Respond to Comments. If an article receives a comment, respond to the comment. Encouraging conversation is the site owners job. Asking colleagues and friends to read and comment on articles is a great way to get conversations going. If a site is intriguing to readers they will come back, tell their friends and maybe even post about it on their site/blog!
  • Link to Articles. Visit other blogs and leave NON spam comments. Instead of linking back to home page of site, linking to actual articles on site will help get the word out about the content. This is also a great tip for forum signatures. Using the title of article with link is also a good way to intrigue potential readers and make them want to click and follow.
  • Guest Blog. Being a guest blogger is another free way to promote a website. In the authors box can be a couple links back to articles that are popular or new. Guest blogging for website with high ranking and same niche is the key to making the most of this tip.

Promoting a website is an ongoing task. There are no “quick fixes” to increase traffic. It takes hard work and determination to create popular websites.

Copyright © Lara Velez, All Rights Reserved

Should Your Business Have a Blog

Blogging has become extremely popular in this modern society. We have even advanced to vblogging (video blogs). The questions is: should your business have a blog? The answer to this questions is simple. Yes, I think that all businesses that have a website should have a blog as well.

Why Every Business with a Website Should have a Blog

Update Customers. A blog gives you the opportunity to let your customers know what is going on. You can tell them and visitors to your website about new products, upcoming sales and events, and much more. It is a great tool for any business, and in most cases free with cpanel hosting. Or definitely free through Blogger. However, keep in mind that it is best to have it on your own domain. Or, at the very least a redirect.

Build Traffic. Many people who obtain a website for their business think traffic is just going to come. Unfortunately, that is not true. Traffic is a fickle thing and requires patience, time, and the addition of good quality content on a regular basis. What better way to add content then with a blog? You can use it as a venue to write about your niche, product, targeted audience, etc.

Get Search Engine Attention. For some reason, blogs get crawled more and traffic just flows better to them. I know this first hand. I have actually transferred all of my websites from a CSS format to WordPress (self hosted). Since I did this, all of my sites are doing much better traffic wise. WordPress is a blogging platform that allows you to have all the benefits of a blog and and a website all in one.

Build Contacts. The blogging world is a huge and loyal community. If you run a good blog and update regularly, you will begin to have regular readers and people to exchange links with and who will tell others about your site/product. Free advertising.

Reviews. Trade reviews with other bloggers and business owners. You scratch their back and they will scratch yours. Keep it in your niche, but not a direct competitor. Make sure you will be benefiting each other not competing.

As you can see, a blog is a great way for a business to promote itself, stay up to date, get noticed, share with customers, grow more business, gain quality niche traffic and create a steady flow of readerships. You will be doing yourself and your business a favor with a blog.

Copyright © Lara Velez, All Rights Reserved

The Power of a Sale

In this uncertain economy, a good sale may be just what your business needs to increase profits. Having a sale will attract more customers and make you a viable option for those potential customers that may be on a tight budget.

Tips for Making a Sale Productive:

Promote: Never assume that people will just find your sale. Send out fliers, postcards and use word of mouth. If the Internet is used in your business, take advantage of social networking, viral marketing, email campaigns, advertising, etc. The point is tell the world you are having a sale!

Make it a Good One: If you are going to take the time to promote and have a sale. Make it worth your time and your potential customers. Go all out. Buy one get one free. Half off. Freebies with purchase. Free stuff attracts everyone! LOL! Make it big.

Be Creative: A good theme for your sale can work wonders. Use events going on around you to help you. Some examples are; Tax Cut sales, Spring, Summer, Fall and Winter sales. You can also have holiday and anniversary sales. Think about your product and how you can use life and events to work with your sales.

Know your Customers: In order to have a productive sale, you need to know your customers. What do they like? What do they need? If you have a mailing list, ask them for feedback. Find out what your customers want in a sale!

Time: The sale cannot go on forever. So, make sure your potential customers know that this is a “limited time” event and they should jump on it while they can!

A good sale can be just what your business needs to get back into the game. Be creative, set yourself apart and cater to your customers. If you do, I am certain you should have success!

Copyright © Lara Velez, All Rights Reserved

What Most Online Marketers Forget

It seems like almost every online marketer is completely focused on search engine rankings, distributing articles and working their rear ends off for traffic. One thing they forget about is what so many traditional brick-and-mortar businesses already know and practice because it’s very effective.

You can buy all the ads you want for your business and you can experience some great results, but if you’d like some more almost no-cost promotion that helps you build word-of-mouth and great reputation for your online business…you really should be developing your own publicity campaign through press releases.

When a media outlet talks about you, portrays you as an expert or mentions your business…that is more priceless than any advertising. It’s like an actual endorsement of you and your business. Who wouldn’t want that?

Well, it’s easier to do than you might think.

You may already know that Alice Seba has a complete system that shows you exactly how to write and distribute a press release to get noticed by the media….potentially saving your hundreds or thousands of dollars in advertising costs.

She has just added a new and unique piece of software called Press Release Profits Builder. It allows you to choose from HTML or plain text formatted releases and takes you step-by-step through the whole press release writing process. When you’re done, the software will produce a perfectly formatted release for you.

Here’s a note from Alice about the software:

“Now…let me be clear. This isn’t some magical software that allows you to click your mouse a few times and your release will be ready. Anybody who tries to sell you something like that is doing you an injustice. If you want the media’s attention, you’ve got to be unique and have something they want to share with their readers and viewers. This software helps you put together a release designed to get noticed.”

Learn more about the course and software, Click Here.

Moms and Online Shopping: How to Reach this Lucrative Market

So great is the boom in Internet retailing, that a Forrest Research survey estimated U.S. online sales would grow from $96 billion in 2003, to more than $200 billion by 2008.  Who is out there, doing all that buying?

A good part of the market is women, particularly young mothers who are part of the consumer group that cite a preference for Internet shopping to avoid crowds, get better prices, compare products, and reduce the need to travel around to find what they want.

In 2003, women in the 18-34 year age bracket made up 15% of Internet users.  They also constituted 24% of the buyers from cosmetic and fragrance sites, 20% of the customers for wearing apparel, and 22% of the shoppers for jewelry and other luxury items.

With 50% of online purchases being made by someone from a household where the chief wage earner is between 25 and 55 years of age, there is growing evidence that the family unit, particularly where women are responsible for the buying of goods for personal use and gifts for others, significantly impacts the annual sales figures for all online retailers.

It also impacts local retail sales, with industry statistics showing that the research done by potential customers online, results in $1.50 spent locally, for every $1 spend on Internet shopping.

According to a recent survey conducted by Marketing Sherpa, one of the best ways to tap into the lucrative mom’s market is through solid information. If you’re looking for great content to appeal to moms, get it cost-effectively here.

Marketing to Digital Moms: How To Reach Out To Today's Tech-Savvy Moms

Gone are the days when the word “Mom” conjures images of a female who cannot operate the video recorder or navigate her way through the latest video game, and only switches on the computer to send an email to Grandma.

According to a study published in 2009 by Razorfish and Cafemom, up to 27 million (84%) of Moms online are tech savvy. They use Web 2.0 platforms and shop online. In fact, they use communication technology and social media to connect with others, find advice and information, express themselves, do research on products they’re interested in, and simplify their multi-tasking lives.

“Digital Moms” have become so dominant on the Internet that the researchers concluded they are not a niche, but are rather the mainstream.

If you aren’t reaching out to digital Moms online yet, you might just be missing out on a significant market.

Consider these numbers from the United States Census Bureau:

- Women control 80% of household spending. Even if they earn only a part or none of the total household income, women determine how much of the household income will be spent.

- Women do 60% of online shopping. Women do a lot of research online before making a purchase and actually make up more than half of online shoppers.

- Women buy 81% of all products and services. Women shop not only for themselves, but also for the home, family members, gifts for friends, teachers and associates.

The problem is, many online businesses just don’t seem to know what to do when it comes to marketing to digital Moms. They make the mistake of treating all Moms online as if they all had the same needs and reasons for using the Internet. Not true, according to the Razorfish/Cafemom report. For example, younger Moms tend to be more comfortable with social networking and mobile surfing. On the other hand, Moms 45 years old and above gravitate more towards online news, product reviews and podcasting.

What is the best way to reach out to today’s digital Moms?

- Provide relevant content. Some of the online Mom’s interests depend on what life stage she is in. For instance, digital Moms with young children naturally look online for information about parenting and child health. But there are topics that most digital Moms are interested in, no matter how old their children are. These include fashion and cooking.

Mom PLR Ebooks provides regular private label rights content just for Moms. For a monthly supply of PLR recipes and product reviews, check out the “All Mom Content” package of All Private Label Content.

- Be present in the channels digital Moms are using. Again according to the Razorfish/Cafemom study, more than half of digital Moms use email, search engines, social networks, gaming and online news. Emerging channels used by about one-third of digital Moms include online videos, consumer reviews and blogs.

Aside from PLR Ebooks, your monthly subscription to includes a 5-day Ecourse and 26 newsletter topic ideas – perfect for digital Moms who use Email everyday. If you’re interested in providing consumer reviews, All Private Label Content includes 10 product profiles reviews every month.

- Know the particular needs, interests and online habits of your Mom audience. Digital Moms have varying needs and surfing behaviors, depending on their age and their children’s ages. The best way to accurately understand your particular Mom audience is to listen to them. Ask your list subscribers what their concerns are. Conduct your own surveys. Hang out in Mommy forums. Pay attention.

The majority of mothers online are digital Moms. They are tech savvy, smart consumers who make informed decisions when shopping online. They’re also online for social networking and even gaming. But they have varying needs depending on their life stage and their children’s ages. To market effectively to digital Moms, you need to give them what they’re looking for online, be where they are, and pay attention to their needs. Take care of digital Moms and you’ll have a profitable online business.

New Look!

Well, we have a whole new look and focus now here at HBRD. It is more user-friendly, filled with more home business companies, tips and helpful articles. Lower than ever advertising prices and a clear focus for growth!

Our old blog was on blogger. We have moved it all over here and have the blog on the same server as site for a more convenient site.

Looking forward to sharing home business tips with you!

Start a Home Business Writing…

If you like to write and want to start a home business, or at the very least make a few bucks, writing may be the way to go. There is a VERY high demand for writers online. Website owners are looking for fresh content. They NEED it. Even those who write most of their own content look for fresh content. It is also a great way to help those who are selling a product or service. They need a good sales copy to promote their products and services.

3 main ways to earn money writing online

One: Freelance writing.

As a freelance writer, you will receive credit for your work. (If you have website or online business, submitting articles to places like ezinearticles.com can be a great way to add incoming links to your site or blog.) Depending on the size of the website you are writing for, the pay for freelancers may be small, or even non-existent. The exposure for your name and business may be all you get for your work. However, a good name is a great beginning to a lucrative and successful writing career.

Two: Ghostwriting.

Website owners hire ghostwriters to write articles for their website or blog, as well as special reports and eBooks that they sell or give away. The downside to this is that when someone ghostwrites an article for someone, they do not receive credit for it. Hence the term “ghost” in the name; the writer is invisible. The person paying for the work will receive the credit for it. This may not be a good thing for someone trying to build a good name for themselves in the writing industry.

On a good note, ghostwriters generally get paid very well for their efforts. The amount will vary from client to client. A beginning ghostwriter can expect to earn anywhere from $7 – $10 for a 450 to 500 word article. Once the writer has established their self and has a few regular clients, they can start charging more.

Three: CopyWriting.

Copy writing is a high paying form of writing. It is also the most specialized form of writing. Generally speaking, ghostwriters and freelance writers do not need any special skills other than being good writers. A copywriter however, needs to have a way with words and sales skills.

A copywriter can find work online writing advertisements and sales letters for the various websites and products found online. A copywriter will write this information in a way that makes the reader feel they cannot live without a certain product or service.

In closing, using a tool such as Writers Market and networking with other writers in forums will help you to find places that hire writers and you will gain knowledge to help you become more successful at your craft. There are also tons of freelance sites out there with job boards to help you find writing work. Once you get a good name for yourself, you may find people coming directly to you in hopes that you can complete a project for them.

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