Good Customer Service is More Important than Ever

In an ailing and uncertain economic future, businesses must be even more aware of customer service. Potential customers are limiting their spending and are less likely to spend if the do not feel appreciated.

Customer service had begin a huge decline in recent years. Fat wallets and fat bellies gave businesses a false sense of security. However, with the current financial climate, businesses need to up their customer service…big time!

Buyers are watching their pennies and will not tolerate poor customer service any longer. Companies, both big and small, better wake up if they want to stay out of the ever growing pile of fallen businesses.

Tips to go the Extra Mile in Customer Service

Happy Customer Equals Profitable Business. Never, never, under any circumstance let your customer walk away unhappy. Do everything in your power to earn each customers respect and loyalty. Kindness goes a long way.

Appreciate Your Customers. You need your customers way more than they need you. Make them feel appreciated. Have great sales and give freebies to repeat customers. Be creative and make sure they know that you appreciate their business. After all, they are spending their hard earned money and they deserve respect.

Proper Communication. Make eye contact with customers. Shake their hands. Walk them to the product. For Online companies, return emails immediately, call them, send thank you and/or Christmas cards. Keep in contact with your customers. Do not stalk them, of course. LOL!

Train Your Employees to be Customer Service Savvy. This is important. You can have the best customer service skills and still fall if your employees do not give customers the same level of customer service as you do. Train them. Make it a mandatory part of employment and do not tolerate anything less then the best from your employees. Period.

If we take our customers seriously, listen to them and make them feel like they matter, we will have a better chance of not only making it through this economic nightmare, we will gain a loyal customer base that will hold for a lifetime.

Copyright © Lara Velez, All Rights Reserved

Should Your Business Have a Blog

Blogging has become extremely popular in this modern society. We have even advanced to vblogging (video blogs). The questions is: should your business have a blog? The answer to this questions is simple. Yes, I think that all businesses that have a website should have a blog as well.

Why Every Business with a Website Should have a Blog

Update Customers. A blog gives you the opportunity to let your customers know what is going on. You can tell them and visitors to your website about new products, upcoming sales and events, and much more. It is a great tool for any business, and in most cases free with cpanel hosting. Or definitely free through Blogger. However, keep in mind that it is best to have it on your own domain. Or, at the very least a redirect.

Build Traffic. Many people who obtain a website for their business think traffic is just going to come. Unfortunately, that is not true. Traffic is a fickle thing and requires patience, time, and the addition of good quality content on a regular basis. What better way to add content then with a blog? You can use it as a venue to write about your niche, product, targeted audience, etc.

Get Search Engine Attention. For some reason, blogs get crawled more and traffic just flows better to them. I know this first hand. I have actually transferred all of my websites from a CSS format to WordPress (self hosted). Since I did this, all of my sites are doing much better traffic wise. WordPress is a blogging platform that allows you to have all the benefits of a blog and and a website all in one.

Build Contacts. The blogging world is a huge and loyal community. If you run a good blog and update regularly, you will begin to have regular readers and people to exchange links with and who will tell others about your site/product. Free advertising.

Reviews. Trade reviews with other bloggers and business owners. You scratch their back and they will scratch yours. Keep it in your niche, but not a direct competitor. Make sure you will be benefiting each other not competing.

As you can see, a blog is a great way for a business to promote itself, stay up to date, get noticed, share with customers, grow more business, gain quality niche traffic and create a steady flow of readerships. You will be doing yourself and your business a favor with a blog.

Copyright © Lara Velez, All Rights Reserved

Twitterpated

No, I am not talking about Bambi and Friend Owl’s description of being love struck. LOL…well…maybe a little love struck! I am talking about Social Networking. Social Networking  is in right now and Twitter is one of the many venues for it.

I love to Twitter. I use it to vent, share, network and promote. It’s FREE. A free way to advertise and promote. Amazing, huh?

Twitter really can be a useful tool in promoting your website or business. Twitter is like having  a live mini IM/blog that can reach many people. It can be a great way to get the word out about your product or service. However, you need to make sure that you are not spamming your followers!

Post on it throughout the day stuff that is going on in your day. Work, family, news, etc. Then, when you do post a few “ads,” they will not seem like you are an ad crazy twitter spammer! LOL!

You can  add Twitter right to your browser. I use Fire Fox, so I have Twitbin. It sits right to the left of my screen so I can see new posts from people I follow. And, so I can add a post when the mood arises. It is totally cool!

Pay attention to what is going on with the people you follow. Participate in conversations so that you are involved and not just a voyeur. If all you do is post about you, no one will be interested in you! Be a true blue twitter friend.

I have made many new friends on Twitter. If I never got twitterpated, I would not have met them!

So, get twittering! Oh, and feel free to follow me! ;)

Copyright © Lara Velez, All Rights Reserved

The Power of a Sale

In this uncertain economy, a good sale may be just what your business needs to increase profits. Having a sale will attract more customers and make you a viable option for those potential customers that may be on a tight budget.

Tips for Making a Sale Productive:

Promote: Never assume that people will just find your sale. Send out fliers, postcards and use word of mouth. If the Internet is used in your business, take advantage of social networking, viral marketing, email campaigns, advertising, etc. The point is tell the world you are having a sale!

Make it a Good One: If you are going to take the time to promote and have a sale. Make it worth your time and your potential customers. Go all out. Buy one get one free. Half off. Freebies with purchase. Free stuff attracts everyone! LOL! Make it big.

Be Creative: A good theme for your sale can work wonders. Use events going on around you to help you. Some examples are; Tax Cut sales, Spring, Summer, Fall and Winter sales. You can also have holiday and anniversary sales. Think about your product and how you can use life and events to work with your sales.

Know your Customers: In order to have a productive sale, you need to know your customers. What do they like? What do they need? If you have a mailing list, ask them for feedback. Find out what your customers want in a sale!

Time: The sale cannot go on forever. So, make sure your potential customers know that this is a “limited time” event and they should jump on it while they can!

A good sale can be just what your business needs to get back into the game. Be creative, set yourself apart and cater to your customers. If you do, I am certain you should have success!

Copyright © Lara Velez, All Rights Reserved